Vintage Lever Bros Early 1950's Coupons: Rinso Blue, Lux, LifeBuoy & Nylons
Current price $4.50
Listing type Chinese
Location Greenville, South Carolina 29608 US
Quantity sold 0
Quantity available 1
Seller autig1985 (201)
Seller rating 100% positive feedback
Type Coupon Ephemera
Valid Locations US-Nationwide
Merchant Lever Bros
This item is a set of 1950's Lever Brothers coupons that I found with my grandmother's things. Although there are no expiration dates, I was able to date this packet to the early 50's from the information in the packet.
I found the coupons enclosed in a prepaid envelope along with a letter from the then Lever Brothers President Jervis Babb who served this post in the early to mid 50's. The envelope was addressed to residential patrons and had "Open this envelope now for your...Money-Saving Coupons ... on famous Lever Products."
There are 4 coupons:
Lux Liquid & Lux Flakes - 10¢ off / Unconditionally guaranteed / Measures approx. 2 9/16" x 6 1/4"
Rinso Blue - Free / New RINSO washes whiter because it BLUES as it washes / Measures approx. 5 1/4" x 6 1/4"
LifeBuoy - 6¢ off / Now no excuse for B.O. / Measures approx. 2 1/2" x 6 1/4"
Cannon Nylons at a discount...an address form has a place for the zone versus a zip code /
Measures approx. 2 5/8" x 6 1/8"
The enclosed letter is 3 pages with the second page printed on back of the first page. It measures approx. 5 1/4" x 6 1/4" and lists the advantages of using Rinso Blue Detergent and heralds 3 other cleaning products as well in hopes that you will take advantage of the discounts offered. It also mentions the special form for lovely sheer nylons.
From what I read online, Lever revised their Rinso product and added Blue in the early 50's to better compete against Tide. This helped me date the packet along with Babb's tenure as President at Lever (1950-55 or 56) and the fact no zip code was referenced but a zone was on the special order form for nylons. At the time Babb joined Lever, they were behind Proctor & Gamble and he was quoted as saying ''Some people hate being in a tight spot. They like things to go well and to be confronted with no difficulties. I like things hard.''
I couldn't believe these were still kept as she received. The coupons and letter are in great shape - just like they were opened the other day. The envelope has age-related wear. The top fold with the adhesive has some creases and the glue that keeps the side and bottom folds together no longer keeps.
This is a wonderful glimpse at the early 1950's and how marketing targeted households.
If you have any questions or need additional pics, please let me know. I will do my best to accommodate you.
Shipping will occur within one business day after payment clears. I try to use repurposed packaging. All shipments are sent with tracking information. Sorry - No international shipments.
_Over the past couple of years, I have been tasked with going through my parent's and grandparent's possessions - two separate households with items spanning their whole lives. This has been a long, arduous process and will take many years to complete. _
_I will be listing a variety of items - some of which I know the story behind and others I simply haven’t a clue! With each and every item, I try to supply as much detail as I can whether it is from my recollection / memories, internet research, or by matching it up with other pieces I have found. Each item tells a story for which I am grateful to now be able to document as a way of keeping some of the history of my family which is now gone. I wish I could keep a lot of it but I haven't the room. _
_I will do my absolute best to describe the item as I can. If I overlook a defect or if for some reason you feel that the item is not as described, please let me know. I will do my best to make things right! Thank you in advance for helping me with this overwhelming task._
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